Marketing Strategies for Service Companies
- Learn to Market your Business on a Small Budget
- Determine What You Should Charge Clients
- Figure Out How to Make a Profit…Quickly
If you’re in the service industry, you know your phone needs to ring, in order for you to make money. As a business owner, you are not a contractor, electrician, HVAC tech – you’re a MARKETING person first. Yellow pages ads don’t offer the return they used to.
There are 2.5 million contractors in the US. Why spend marketing dollars on directories like the yellow pages, so you can pay top dollar to be right next to your competition? Stop wasting money that does not translate directly into new business.
No More Yellow Page Ads
If you are still relying on yellow page advertising, you already know the returns on phone book ads are almost disappearing. It’s important to change up your marketing – cut back on the money you spend on yellow page advertisements, and focus on making sure your website shows up on the first page of Google.
Optimizing your website to appear in the top results of Google is an effective marketing strategy. It’s not difficult to do, and it enables you to showcase your business, your projects and photos, your company website, and testimonials from customers. Because Google Local appears at the top of search results, your prospective customers can find you immediately – which is important. People don’t scroll through pages of search results, they usually stick to the first page of search results.
The good news is that you don’t have to compete with the other 2 million+ contractors for solid search results. You only need to master your local search marketing, and your customers will find you.
It can’t be that easy, can it? There’s a lot more to being a successful contractor than having your name show up in search engines. Learn more about dominating search results and learn more about our training program, targeted specifically to contractors and service company professionals.
